Avonchem Diagnostics Limited Privacy Notice


As part of our day-to-day business we need to collect personal information from our customers and potential customers to ensure that we can meet their needs for a range of financial services and provide them with information about our services.

Your privacy is important to us, and it is our policy to respect the confidentiality of information and the privacy of individuals. This notice outlines how we manage your personal information supplied to us by you or a third party in connection with our provision of services to you or which we collect from your use of our products and services and/or our website(s). It also details your rights in respect of our processing of your personal information.

Our privacy notice will be reviewed from time to time to take account of new obligations and technology, changes to our operations and practices and to make sure it remains appropriate to the changing environment. Any personal information we hold will be governed by our most current privacy notice.

Please note that if you are an Avonchem employee, a contractor or a third-party service provider, your personal information will be used in connection with our contract a copy of which is available by contacting us.

Who are we

Avonchem Diagnostics Limited (Registration Number 07268954) trading from Suite 11, First Floor, Ropeworks, Newton Street, Macclesfield, SK11 6QJ. Our registered address is First Floor, 1 Des Roches Square, Witan Way, Witney, Oxfordshire, England, OX28 4BE. Our contact details are enquiries@avonchem.co.uk. If you have any questions about this privacy notice or want to exercise your rights, please contact us using these details.

Avonchem is registered with the Information Commissioner under No. 16446682.  The data controller(s) may change from time to time.

Any reference to ‘us’, ‘our’, ‘we’ or ‘Avonchem’ in this privacy notice is a reference to Avonchem Diagnostics Limited. Similarly, any reference to ‘you’, ‘your’, ‘yours’ or ‘yourself’ in this privacy notice is a reference to any of our customers and potential customers as the context requires unless otherwise stated.

What information we collect

To provide you with our services we collect and use the information about you at various points during your interactions with us.

If we rely on your consent as our legal basis for processing your personal information, you have the right to withdraw that consent at any time by contacting us using the contact details set out in this notice.

When you contact us:

  • Information you give to us when you get in touch, through our website, via email or through social media platforms
  • Information you provide to us when applying for a job or to provide us with your services

In addition, we may record any communications, electronic, by telephone, in person or otherwise, that we have with you in relation to the services we provide to you and our relationship with you. These recordings will be our sole property and will constitute evidence of the communications between us. Such telephone conversations may be recorded without the use of a warning tone or any other further notice.

When you visit our website (www.avonchem-diagnostics.co.uk) and its sub-domains:

Technical information on how you use our website including your IP address, device type and

approximate location.

When a third party we use sends us information:

Information we may receive about you from third parties we work with, for example an identity verification service or credit check agency.

How we use your information

We use your information to:

  • Provide you with our core services of chemical and diagnostics test supplies
  • Comply with the law and regulations
  • Resolve queries or issues
  • Improve our products
  • Prevent misuse and fraud
  • Market new products or services

We take appropriate security measures to prevent unauthorised access, disclosure, modification or erasure of your personal information.

Our lawful bases for using your information

We only process your information where we have a lawful basis for doing so. We process your information if:

  • We have a legitimate interest to do so to provide our business services to you and to operate and improve our products
  • There are obligations arising from any contracts between you and us, for example where you have asked us to purchase products for you.
  • We have a duty to comply with any legal or regulatory requirements
  • You have provided us with consent to do so.

When we share your information

Your information is shared with employees of Avonchem Diagnostics Ltd who require it to run your account, resolve any issues or queries, improve our product and services or contact you about products you may be interested in where we have your consent to do so.

Some of your information is processed by third parties we use to provide elements of our service. We conduct due diligence on these third parties, to make sure your information is handled securely and only allow third parties to process your personal information where it is required for them to carry out their function.

Your personal data may be processed by third parties we use for the these or similar services:

  • Handling payments
  • Customer feedback and surveys
  • Credit and anti money laundering checks

As part of our onboarding we may search your record at credit agencies. This leaves a ‘soft footprint’ on your file which is not visible to lenders and does not impact your credit rating.

We never sell any of your personal information.  Please note that the use of your personal information by external third parties who act as data controllers of your personal information is not covered by this privacy notice and is not subject to our privacy standards and procedures.

Where we store your information and data

Your information is processed and stored at our operating offices as well as on servers managed by our hosting providers.

In some circumstances your information may be stored somewhere outside of the European Economic Area (EEA). In these situations, we have contracts in place to ensure information is protected to the same standards as it is in the EEA. If your information is stored in the United States we make sure the organisation is part of the Privacy Shield.

In certain circumstances it may also be processed by staff outside the EEA who work for us or a select third party.

How long we keep your information

We store your information for the duration of time required by the purpose under which we collected the information. Information we collect:

  • in relation to our legitimate interests of providing you with our services will be kept for as long as you continue to remain a user of our services.
  • for the purposes of performing a contract between you and us is kept until the contract has been completed.
  • in relation to our legal and regulatory obligations is retained for the duration set out in the legislation we are subject to, which in most cases is 5-7 years following the end of our business relationship with you.

Your rights

You have rights under the law and this policy in relation to your information. If you would like to make any request in relation to these rights then please contact us by email. You have the right to:

  • request to access the information we hold about you.
  • ask us to update any of your information which is inaccurate or incorrect
  • ask us to delete, stop processing or limit our use of your information that we hold – if we have a legal obligation to retain this information are unable to delete it until the required retention period has elapsed.


We may send you certain direct marketing communications if it is in our legitimate interests to do so for marketing and business development purposes, or you have provided us with your consent to do so.  You can withdraw this consent by contacting us in app or by email.

How to make a complaint

If you would like to make a complaint then please contact us via email and we will do our best to resolve the issue.

You also have the right to complain about our collection and use of your personal information to the Information Commissioner’s Office (ICO). More information can be found at https://ico.org.uk/make-a-complaint/

This policy and all our dealings with you are in all respects governed by and construed and interpreted in accordance with English law, and the courts of England and Wales will have non-exclusive jurisdiction to settle any legal action or proceedings arising out of or in connection with this policy, including any non-contractual disputes and claims. Nothing in this term will prevent us from bringing proceedings against you in any other jurisdiction.